Roberto Torres is a scent marketing and branding specialist at Air Esscentials, based in Miami Florida.
He brings over 25 years of experience in the hospitality and events industry, with a strong background as an event producer and luxury management professional.
Throughout his career, Roberto has worked alongside high-end brands and prestigious venues, such as Faena Hotel, developing a deep understanding of how to create memorable immersive experiences. His expertise lies in aligning brand identity with sensory elements, ensuring that each environment communicates a clear and lasting impression . At Air Esscentials, Roberto focuses on helping hotels, residential properties and commercial spaces elevate their environments through custom scent design and advanced diffusion systems. He works closely with the clients to develop a signature fragrances that become a meaningful extension of their brand enhancing guest experience and emotional connection.
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